Client
FoodbyUs
Project
FoodByUs Hero Video
Video type
Product Explainer
Purpose
Product Awareness
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The project
Cutting through a crowded industry is tough, and getting the attention of a busy chef is challenging. So, we teamed up with FoodByUs to help them explain what their app can do for their customers in 60 seconds.
The Concept
We came up with the idea of " The Mad Chef" and staged the story around how frustrated they get when managing orders in a busy kitchen. The approach enabled us to present the solution in a digestible and relatable way.
The Story
We told it clean and fast not to waste the viewer's time ( the busy chef ) and kept the transitions sharp and playful, so they watched it to the end. The results are tailored, personal and compelling.
